More customers are purchasing goods online than ever before, largely thanks to the shift to digital that happened during the pandemic (and, let’s face it, hasn’t gone away since!).
This trend represents a great opportunity for ecommerce businesses to grow. However, with more companies vying for attention online, retailers are constantly looking for ways to set their goods apart from their competitors’, not to mention create a more cohesive and meaningful brand experience for their customers that keeps them coming back for more.
If you’re one of these organisations who is concerned about keeping your brand front of mind in an ever-more-saturated market, you’ll be pleased to know that there are plenty of ways you can make your shipments stand out.
From creating fully branded mailing bags and mailing boxes to adding fun extras like printed tissue paper and custom thank you cards alongside your items, there’s certainly a plethora of options available to you, even if you’re working with a limited budget. But one quick, easy, and affordable way of sprucing up your packages is to wrap your goods in bespoke printed packaging tape.
Could it be time to go bold with your packaging tape?
If you’ve been fairly conservative with your packaging up until now, perhaps you should look at levelling up your designs to create more of an impact.
Now we’re not saying for one minute that you should invest in materials that don’t suit your brand. The whole point in adding extra flourishes to your packaging is that it serves to complement your corporate image and leave a lasting impression on the customer, not detract from your brand style. However, sometimes more really is more – and we think that’s true when it comes to designing tailored packaging tape.
The team here at Hallmark Labels can help you put together bold, beautiful tape designs that include as many of your brand elements as you’re comfortable with. From straightforward, logo-driven templates to visuals that contain more full-on graphics and specific brand messaging, we can come up with ideas that will zhush up your plan old bags and boxes and add a much-needed pop of colour to proceedings.
Take a look at the images below for examples of printed packaging tape we’ve produced for some of our current clients.
The technical stuff
We offer two different types of packaging tape: Kraft tape and vinyl tape. Each material offers its own pros and cons. In fact, we put together a handy article that talks you through the benefits of each, and how they can be applied in different scenarios and settings. You can view it here.
Like any business, we need to set minimum order quantities (MOQs) on most of our products. We work hard to keep these MOQs as low as possible, though – and we’re pleased to say that you only need to order 36 rolls of bespoke tape from us to be able to bring your vision to life. The average lead time on our printed packaging tape is 2 weeks, so you won’t be waiting eons to get your hands on your creations, either.
For more information on our custom packaging tape, or to discuss ideas for your next design, please contact our sales staff today.