Well, OK, it’s not our report, per se.
But the 2023 Unboxing Survey from Macfarlane Packaging has found that well over half of UK consumers – 55%, to be precise – want retail brands to focus on using recycled materials in their packaging strategies.
Plus, 20% of customers will actively boycott companies that can’t offer sustainable mailing bags, retail bags, mailing boxes and branded retail boxes.
Macfarlane asked for feedback from 1,000 participants to gauge how much of an emphasis people tend to place on a brand’s sustainability policy when deciding which supplier or provider they want to use. The results aren’t much of a surprise, given the universal shift towards planet-safe alternatives in recent years – but it’s a stark reminder that businesses need to adapt to the changing landscape if they want to remain competitive and keep their buyers onside.
If you want to opt for environmentally friendly packaging over single use and/or non-recyclable items to satisfy the demands of your target audience, the team here at Hallmark Labels can help.
We’ve listened to our customers, and we’ve introduced a wide range of new solutions to our ranges in the last few years, including organic cotton labels, eco-friendly Kraft packages and mailing boxes and bags that are manufactured from recycled, biodegradable, or compostable materials.
As a company, we have also enhanced our sustainability strategy by:
- Joining forces with Ecologi to help combat the effects of climate change. Every time we make a sale, Ecologi plants a tree (or trees!) on our behalf.
- Ensuring that all our paper products are FSC certified. You can sleep easy knowing that these items come from responsibly managed forests that provide environmental, social, and economic benefits.
We’re committed to making our products and services greener, which makes us the ideal printing partner for any business that’s passionate about making sustainable changes, too.
For more advice and ideas:
Take a look at our guilt-free packaging ideas for sustainable brands
See why our Kraft packaging remains so popular
Learn more about our role as an FSC registered business
