At its core, your brand is what consumers know about you. This is established by your image, your products and your reputation.
A good brand is built on good products, accurate and evocative marketing, and the thoughts and behaviors of customers.
1.) Determine your brand’s target audience.
2.) Establish a brand statement.
3.) Research brands within your industry niche.
4.) Outline the key qualities and benefits your brand offers.
5.) Create a brand logo and tagline.
6.) Form your brands voice.
7.) Build a brand message and an elevator pitch.
You can also click here for a little more information on creating branded merchandise that makes a splash.
