5 traits of a great label printing company

If you want great results, backed by a service that’s quick and reliable, you need to pick a label supplier that:

1. Invests in the latest equipment

Label printing technology is changing all the time – so you need to be confident that your chosen label supplier has access to the kind of equipment that’s going to not only allow them to print your orders as quickly as possible, but also keep costs down.

It’s important that your preferred label printing company understands the value of investing in the latest machines in order to provide a stellar service to customers like you. The best possible machinery will facilitate faster, more accurate prints; it will also streamline internal processes to keep unnecessary downtime to a minimum. 

A great label printing company will be happy to spend money on industry-leading equipment because they’ll know that the long-term benefits will far outweigh the short-term expenditure. If you’re talking to a label supplier that appears to be using decades-old software and hardware, can you be sure they’re going to be the right company for the job? 

2. Delivers fast turnaround times

In the manufacturing industry, time is of the essence. That’s why you need to choose a label printing company that can fulfil your orders quickly and with minimal fuss. 

The turnaround times on offer from today’s companies will often depend on the nature of the equipment they have in-house; as we mentioned above, if the firm has invested in the latest printing technology, then they will likely be able to offer higher volumes in quicker timeframes. 

Many printers, including Hallmark Labels, can facilitate urgent orders (but it goes without saying that you should expect to pay a little more for an emergency job). 

3. Boasts label design specialists in-house

There’s simply no substitute for having access to specialist design advice from people who create and print labels on a daily basis! Not only can in-house designers suggest the right materials and specifications for your order, they can become a trusty source of inspiration for those who struggle to visualise their labels (or those who don’t necessarily feel confident in their own design skills).

What’s more, in-house label designers can be on hand to help customers create technically accurate labels that contain all the information that’s necessary for the end user. Having the right data present is often just as important as creating labels that are eye-catching and instantly recognisable. 

4. Operates in an environmentally responsible way

Not every label printing company worries about its environmental impact. But as a great deal of waste can be generated by the printing process, it’s important to choose a printing firm that takes active steps to reduce its carbon footprint and use ethically sourced materials wherever possible. 

Eco-friendly label printing companies will have achieved the Oeko-Tex® standard, a global certification system for raw, semi-finished and finished textile products and accessories. As an ethical garment label manufacturer, we’re pleased to say we have achieved this sought-after accreditation. We have also been audited by many of our retail customers, which should give you extra peace of mind that we take our eco obligations seriously. 

5. Will work with you to find the right solution

Any great label printing company will be willing to work with you, not for you. They will have an innate understanding of labelling demands within many different industries – including yours! – and they will want to use their knowledge and expertise to ensure you receive products that are 100% fit for purpose, and 100% as you imagined. 

At Hallmark Labels, we take a highly personalised approach towards every project. We make sure we’re always available to answer any questions, and we’ll happily come up with tailored recommendations to ensure all your labelling requirements are met.  

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