It’s been a hectic few months for Hallmark Labels.
As ever, the pre-Christmas rush kept us busy, as our customers were creating all sorts of festive themed labels and merchandise for their products as part of their seasonal campaigns.
Our designers were flat out developing fun, engaging and professional-looking artwork for businesses that didn’t have graphic design expertise in-house.
And, as ever, our team were looking at ways to ensure our offering remains competitive, with the introduction of lower MOQs across many of our items and an increasing focus on sustainable options for our popular packaging solutions, like our printed mailing boxes and mailing bags.
We’re always keen to keep you in the loop – so here’s a quick round-up of the major developments that have been happening at Hallmark HQ, and how they may affect our products and services moving forward.
New machine = new capabilities
We’re over the moon to let you know that we’ve recently invested in a RICOH Pro™ C7200 SX Series digital sheet fed colour press.
Technically speaking, the machine boasts a VCSEL 2400dpi x 4800dpi print resolution. And, with the added bonuses of auto calibration and automatic quality control technology, this equipment is a breeze to set up and use for a variety of applications.
But what does this mean for you? Well, the RICOH Pro™ C7200 supports various special colours, which can be used to give your materials exciting hues and special effects. Options include:
- Neon pink, for a more eye-catching alternative
- Neon yellow, for a glow in the dark effect
- Invisible red, for a spookier, Halloween-inspired result
- Clear toner, for a sleek, professional touch
- White toner, for crisper graphics
Using this amazing piece of kit, we can also print white as a first layer, opening the door to even more exciting aesthetics for your projects.
Above all, this technology enables us to continue delivering work of an incredible quality, at an even faster rate than before, resulting in higher productivity in our factory and greater efficiencies in terms of your turnaround times.
Supported items include swing tickets, branded boxes, self-adhesive labels, custom thank you cards… the list is almost endless!
Contact us for more information on our new equipment, and to see what it can do for you and your business.
Brand new branding packages
We’re now offering cost-effective branding packages for customers who want to invest in multiple items as part of their campaigns. Lots of different product combinations are possible, and you can supply your own artwork or enlist the help of our own designers if you prefer.
Take a look at the video below for an example of a branding package we recently completed for a customer.
Rising costs are inevitable
It’s something that’s completely out of our control, but the costs of raw materials have risen significantly in recent times. Unfortunately, we predict this will continue to be the case for some time to come, as the global market readjusts to life after Covid and tries to catch up with unprecedented demand.
If you’re after a branded package – or any other product combination, for that matter – now’s the time to get in touch before we see another round of cost increases. Regardless of what’s happening in the industry, though, you can rest assured we’ll always do everything we can to make sure you’re getting the best quality products at the best possible price.
