Spotlight on: Labelling solutions for fashion retailers

Though we can create and deliver bespoke labels for companies in virtually any space, our team has a special understanding of what’s required to produce custom-designed labels for fashion companies.

It’s something we’ve been doing since our business was first established back in 1990. (You can learn more about our origins and our legacy here.)

In the last 35 years, we’ve had the pleasure of working with some of the UK’s best-known fashion names, and thousands of smaller, boutique-style businesses that are facing equally strong competition from their rivals. We’ve also learned an awful lot about the true value of quality printed labels, and what it takes to stand out from the crowd with items that are both practical and aesthetically on point.

Most of all, we understand the wants and needs of fashion firms, and we can come up with a solution to fix pretty much any problem you’re facing. Read on to find out how we can support you.

Your challenge: You don’t have the capabilities to come up with your label design in-house

Our solution: Creating a professional-looking printed label design is about more than sticking your logo front and centre and hoping for the best! There’s limited space to work with, and you’ll also need to make sure there’s enough room on your label for all the information that’s required, such as washing and care instructions and the materials that have been used to manufacture the garment. (Check out everything you need to know about what to include on your wash care labels.)

Coming up with the perfect label is both an art and a science, and probably not something you’ll have the skills to do yourself. This is where Hallmark Labels can come in.

We offer an in-house design service for fashion retailers who want to make sure they get the best results, despite their limited technical knowledge or design flair. Simply ask us about what’s possible when you leave an enquiry with us.

Your challenge: Standard products just aren’t going to cut it

Our solution: In many cases, standard printed wash care labels will do the job nicely.But if you’re searching for something more unusual or luxurious for your garments to elevate their look and feel, our woven labels are a classy and tactile alternative that will always land well with your customers.

We offer a full spectrum of woven label choices, including those made from eco-friendly yarns all the way to labels that can be printed in high definition for an ultra-clear, ultra-colourful finish. And while you might think that a thicker, more robust label would be more expensive, these products are more affordable than you think, with prices starting at just £90 for 1,000 HD items.

Visit our Woven Labels page to see how these products are weaved – it’s a fascinating process!

Your challenge: You’re looking for something unique

Our solution: if you’re trying to establish your brand as particularly edgy or different, you’ll want to explore what else is out there. 

Our team have an excellent track record in coming up with creative concepts that pushed the boundaries in terms of what our customers thought was possible. Whether we’re experimenting with fold options, trying out contrasting colours or setting up our printing equipment for custom shapes, you’ll often find us gathered together in our factory brainstorming ways to turn your fashion labels into something truly special.

Your challenge: Your customers want to buy from sustainable brands – and you’ve got your own green targets to hit, too

Our solution: The shift towards sustainable consumerism is something we’ve covered time and time again over on the Hallmark Labels blog. We’ve seen a significant move towards eco-friendly materials and production processes during our decades in business, and recent statistics show that, when surveyed, more than two thirds of respondents consider the use of sustainable materials to be an important factor in their buying decisions.

As a responsible fashion brand, then, you need to make sure you’re meeting this rising need for greener solutions. More than this, you WANT to – because you understand that the industry is responsible for an awful lot of wastage and pollution, and things need to change if we’re going to tackle the climate crisis together. This comes down to making sure you are prioritising sustainability internally, and that your suppliers are doing everything they can to reduce their environmental impact, too.

You’ll be pleased to know that we are passionate about using materials in our production processes that are sustainably sourced. This extends all the way from our labels to our swing tags and custom designed packaging, including our mailing bags and mailing boxes. We’re also an FSC certified company. Contact us directly for more information on the range of eco-friendly labels we can offer.

Your challenge: You can’t afford to pay through the nose for your custom fashion labels

Our solution: We know that price is a huge consideration for fashion companies. Big or small, established or up-and-coming, everyone wants to keep their overheads low. That’s why we’ve made it our mission to offer our exceptional selection of fashion labels at some of the most attractive prices in the country – without compromising on the quality of our goods and services, of course.

Our minimum order quantity (MOQ) for our standard wash care labels is just 100 pieces per style, which means we’re also an affordable bet for smaller outfits who want to test a new label type or simply keep costs as low as possible while they can. Samples are available on request, so you don’t need to commit to an order until you’ve seen the stunning results for yourself.

What’s more, we can often deliver your labels straight to your door within 48 hours (sometimes as little as 24 hours!), as long as you let us know if we need to work to a fast turnaround, and we have the availability to do so.

Like what you see? Ready to partner with one of the UK’s longest serving clothing label manufacturers? Contact our sales representatives today!

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