Meet the owners!

It’s always important to get to know the faces behind the brand – so we thought we’d introduce you to our managing directors, brother and sister team James and Amy Dawkins.

James and Amy took to the reins of Hallmark Labels several years ago. The company was originally set up by their father, Mark, in 1990, who spotted a gap in the market for a UK-based label supplier that could offer the friendly, professional level of service expected by clients in the retail and fashion sectors, at a price point that suited even the most budget-conscious businesses.

Here’s a little more on the roles these two play within the business.

James and Amy

James Dawkins

James is primarily responsible for driving new business – and, of course, looking after our existing accounts. He likes to get stuck into various different aspects of our operations, however, and can often be found assisting in the customer service department, balancing our books, or helping out in the warehouse.

James loves the fact he gets to work with his family while developing his career and learning new skills. He especially loves travelling across the UK and abroad to nurture relationships with clients and gather new and exciting ideas for the company. Outside of work, James will often be seen down the gym or out on the football pitch.

James Dawkins

Amy Dawkins

Amy also plays a key role in Hallmark’s sales strategy, and spends much of her time meeting with new and potential clients to share samples, brainstorm ideas, and discuss pricing. She is responsible for looking after our staff, which involves organising their workloads and taking care of any HR issues. Plus, she’s our lead social media content creator, too!

Amy Dawkins

Amy is proud of Hallmark’s positive company culture and enjoys building lasting relationships with the rest of the team. When she’s not selling, pricing up products, or checking in with our employees, Amy likes to travel, socialise with family and friends and work hard in the gym.

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