In our last post, we let you know that now is the ideal time to place your Christmas orders with Hallmark.
But like many of our clients, you’re probably looking to breathe fresh life in your Christmas merchandising strategy this year. You’re well aware of the level of competition you’re facing in today’s crowded market, and you’re keen to level up your designs to make sure your brand provides a truly special Unboxing Experience for your customers.
Why is the Unboxing Experience so important?
Whether it’s a gift from another or a present to ourselves, we all love delving into a beautifully branded box and uncovering the magic that’s inside. Goods that are offered up in low quality, run-of-the-mill packaging simply do not give off the same ‘wow’ factor as items that are wrapped in tactile materials and tucked neatly in amongst a series of carefully considered merchandise.
Naturally, there is a cost involved in creating this kind of superior experience. But we think it’s a small price to pay for the feeling your customers will get when they’re introduced to your garments or accessories in premium packing – particularly if it’s the first time they’re encountering what you have to offer. After all, you’ll never get a second chance at a first impression!
What makes a great Unboxing Experience?
We think that the perfect Unboxing Experience comes down to three things:
Bespoke, well-balanced designs
Whether you’d prefer to pursue a more subtle aesthetic, or you’d prefer to go loud and proud with your designs, the artwork on your branded boxes or printed mailing boxes will certainly help to set the scene.
Developing professional-looking packaging designs is an art in itself. You need to make sure you’re making the most of all the available space wherever possible without overcomplicating things. Adding too many graphics will give your materials a cluttered feel that will make them look a little amateur – which is not something you want when you’re trying to give off premium vibes.
Be sure to invest time (and money, if necessary) into coming up with artwork for your boxes that showcases your brand’s true identity. If you need help, remember that our in-house team can come up with a suitable design concept for you.
Creative use of materials
From textured boards to spot UV and laminated surfaces, there are plenty of materials and techniques we can use to give your boxes an elite finish. But what’s inside your packaging is just as important as how it looks on the outside! Speak to us about our brilliant range of extra features, including our custom printed tissue paper, our printed stickers, and our ever-popular branded ribbons.
Delivering the unexpected
To make sure your Unboxing Experience is memorable, you need to quite literally think outside it. Our team can help you come up with interesting and novel ways to capture the attention of your audience and keep them engaging with your brand.
For example, we might suggest popping a branded thank you card into your box that contains a special discount code or another exclusive message for your customers. It’s not just a small piece of card – it’s an added extra that can be used to reinforce your company’s values and show your buyers you’re truly grateful for their purchase.
Get in touch with our staff for more inspiration and ideas!