It’s that time of year again – the point at which we start reminding our customers to place their Christmas labelling and merchandising orders sooner rather than later!
Yes, we know that the days have only just started to get colder, and Christmas is still a few months away. But if you’re a designer, retailer or manufacturer, the weeks will fly by, which is why it’s so important to think about what you’re going to need to make your garments, accessories, and, just as importantly, your mailers stand out this festive season.
Last year, we put together a super useful blog with more details on how to spruce up your Christmas merchandising to get your customers into the spirit of giving. From providing your buyers with custom gift-wrapping options to printing Christmas-themed bags and boxes for the run-up to the big day, you’ll find plenty of interesting ideas in this article that will help you get prepared for your busiest time of the year.
Here are a few other suggestions to help you freshen up your strategy for 2022:
Order Christmas-themed gift tags
In our opinion, ‘more is more’ when it comes to your Christmas merchandise – particularly if you want to make sure your goods stand out from the rest. We can turn your standard swing tickets into themed Christmas gift tags for use in-store or within your mailers. If you need help putting together temporary artwork for your designs, our in-house team can develop templates on your behalf.
Try printed ribbons
As you know, creating the right brand impression largely comes down to those crucial finishing touches. Why not add a colourful printed ribbon to your gift-wrapped packages to take its look to the next level? Our single- and double-sided satin ribbons come in a selection of widths to suit your unique sense of style and can, of course, be customised with your own designs. These products are printed using our four-colour process or with spot colours.
Invest in branded tissue paper
We’ve talked about the virtues of custom tissue paper plenty of times in our blog – and here’s yet another reminder that beautifully printed packing paper can really elevate your customers’ experience of your brand. Add subtle festive elements to your usual design to give your packaging a decidedly December feel, or create a whole new template especially for use during the Christmas period if you want to give your buyers something to really remember.
If you’re worried that creating Christmas-specific labels or merchandise will significantly increase your carbon footprint, we’ve got you covered. At Hallmark, we offer a great selection of eco-friendly branded mailing bags, mailing boxes, and full Kraft packages to help you stay sustainable while capitalising on such an important season for your business. Contact us for more information on any of the products mentioned here or to discuss your Christmas merchandising plan in more detail!
