Think ahead to save cash and make even more of an impact this festive season.
We can’t believe we’re mentioning the ‘C’ word already – but with the big day only a few months away, it’s important that you place your festive orders as soon as possible to ensure your themed merchandise is with you ready for the Christmas rush.
This is especially important this year given the state of the worldwide shipping industry, as we discussed in our previous blog post. While our team will do everything they can to make sure your orders reach you on time, the earlier you can get your ducks in a row, the more likely you’ll be able to run your Christmas campaigns without any delays.
5 Christmas merchandising ideas to get your creative juices flowing
Panicking at the thought of sprucing up your merch for Christmas? We’ve got you covered! Here are 5 ways you can incorporate a bit of seasonal magic into your designs and campaigns (without breaking the bank, of course).
1. Provide custom gift-wrapping solutions
Why not give your online customers the option to get their orders gift-wrapped prior to delivery? This way, they can get them sent straight to their recipient(s). You can offer packaging in a wide variety of Christmas-themed designs, and finish off your parcel with a carefully tied red ribbon to add a classy touch. If you run brick-and-mortar stores, you could train your staff to deliver a similar service in person, too.
2. Level up your mailing bags
If you don’t want to go down the custom-wrapping route, another way to make sure your shipments stand out in transit is to add some Christmas sparkle to your mailing bags and mailing boxes. This is a more affordable option thank you think, as we offer low minimum order quantities on many of these custom products.
3. Invest in a run of Christmas themed carriers
More people may be shopping online now, but there’s still no substitute for receiving premium quality, beautifully designed retail bags over the counter. Give your in-store customers the experience they crave by creating stunning Christmas bag designs that are in keeping with your brand.
4. Add winter charm with woven labels
Woven labels are weightier and much more tactile than their plastic equivalents. They’re also great for adding a more rustic or traditional look to your garments and accessories. Go down the woven label route this Christmas – even if it’s just temporarily – to give your goods a high-ticket look.
5. Don’t forget the finer details
Consider even the smallest design changes to give your items a much-needed edge this festive season. For example, you could invest in seasonal garment hangers, or design up some Christmas-themed printed packaging tape to line out your boxes and bags in style. You should also talk to the team here at Hallmark about our wider range of bespoke products, which includes sought-after items like branded seals, branded sleeves, extra padded mailing bags and even anti-return ribbons to help with loss prevention during busy periods.
And if you want to start thinking even further ahead…
Last year, we put together an article on how to use the Christmas period to your brand’s advantage. The piece is packed full of advice on how to use this time of year to reassess your business and rethink your product offering. If you’re already looking ahead to 2021, feel free to contact our staff for help putting together a winning New Year labelling and merchandising strategy. It’s never too early to get the wheels in motion, and you may even get ahead of the competition!
